MANAGEMENT

Detailed explanation-1: -6) Which of the following isNOTconsidered a source ofmarketing intelligence? A) suppliersB) resellersC) key customersD) causal researchmarketing research objectivesE) activities of competitorsAnswer:D.

Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-3: -You don’t know what information you need. And, if researchers are not positive on what answers they are searching for, then most likely they will find the wrong ones. So, if you aren’t sure what information or what type of report you want to find, then hold off on the research.

Detailed explanation-4: -Some of the overarching goals that market research can help organizations accomplish, include: making important business decisions, securing investments and funding, determining new business opportunities, and even avoiding business failures.