BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A smaller sample to save costs
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Greater use of secondary rather than primary data
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Testing a questionnaire on a small group of consumers
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None of the above
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Detailed explanation-1: -Ask Specific and Objective Questions. The goals of your market research influence your objectivity. Rather than proving something or showing that your approach is correct, your surveys and research activities should be aimed at finding out information and gathering data in a neutral but specific fashion.
Detailed explanation-2: -Surveys. Surveys are the most widely used market research method, and this is no surprise. They’re cost-effective and allow you to gather data from a broad number of people in a short amount of time.
Detailed explanation-3: -Questionnaires are popular research methods because they offer a fast, efficient and inexpensive means of gathering large amounts of information from sizeable sample volumes. These tools are particularly effective for measuring subject behavior, preferences, intentions, attitudes and opinions.
Detailed explanation-4: -A questionnaire is a list of questions that is put to a member of the target population; either presented orally or in writing. Questionnaires are effective because they can be designed to suit any product or company and can illicit any information that the customer is willing to give.