BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following will be likely to make a firm’s market research more accurate?1) A smaller sample to save costs2) Greater use of secondary rather than primary data3) Testing a questionnaire on a small group of consumers4) Taking all consumer samples on the same day of the week rather than on differentdays
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Explanation:
Detailed explanation-1: -Ask Specific and Objective Questions. The goals of your market research influence your objectivity. Rather than proving something or showing that your approach is correct, your surveys and research activities should be aimed at finding out information and gathering data in a neutral but specific fashion.
Detailed explanation-2: -Surveys. Surveys are the most widely used market research method, and this is no surprise. They’re cost-effective and allow you to gather data from a broad number of people in a short amount of time.
Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
There is 1 question to complete.