MANAGEMENT

Detailed explanation-1: -Qualitative research is interested in finding the opinions, beliefs, and values of a target population. The most common forms of qualitative research are focus groups and interviews.

Detailed explanation-2: -You can generally break customer market research into four categories: primary, secondary, quantitative and qualitative. They are complementary and can be used together to gain a more comprehensive understanding of your customer.

Detailed explanation-3: -In brief, quantitative market research refers to the process of collecting large amounts of data through surveys, questionnaires, and polling methods. Conversely, qualitative market research involves determining customer motivation through close observation –– typically in a small group or face-to-face encounter.

Detailed explanation-4: -CSAT is any survey that measures customer satisfaction, typically measured using Likert Scale surveys. They can be conducted at different points in the customer experience, allowing deeper insight into that moment.

Detailed explanation-5: -Qualitative market research is the study of the factors that influence people’s behavior within a specific market. For example, in a commercial market, the aim of qualitative research might be to understand shoppers’ motivations when they buy things, such as what they think of a product and why they think that way.