MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which option below refers to the use of questionnaires, directly asking customers or potential consumers about their opinions and preferences?
A
focus group
B
interviews
C
academic journals
D
surveys
Explanation: 

Detailed explanation-1: -While there isn’t an official book of survey questions or survey taxonomy, I find it helpful to break down survey questions into four classes: open-ended, closed-ended (static), closed-ended (dynamic), and task-based.

Detailed explanation-2: -A customer satisfaction survey is a questionnaire designed to help businesses understand what their customers think about their products or services, their brand, and their customer support.

Detailed explanation-3: -Questionnaire surveys are a technique for gathering statistical information about the attributes, attitudes, or actions of a population by a structured set of questions.

Detailed explanation-4: -Ranking questions A ranking question asks respondents to order answer choices by way of preference. This allows you to not only understand how respondents feel about each answer option, but it also helps you understand each one’s relative popularity.

There is 1 question to complete.