MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which sampling method involves selecting individuals in such a way that everyone in the total population has an equal chance of being chosen?
A
random
B
snowballing
C
quota
D
stratified
Explanation: 

Detailed explanation-1: -Simple random sampling. In simple random sampling (SRS), each sampling unit of a population has an equal chance of being included in the sample. Consequently, each possible sample also has an equal chance of being selected.

Detailed explanation-2: -Definition: Random sampling is a part of the sampling technique in which each sample has an equal probability of being chosen. A sample chosen randomly is meant to be an unbiased representation of the total population.

Detailed explanation-3: -Systematic sampling is a type of probability sampling method in which sample members from a larger population are selected according to a random starting point but with a fixed, periodic interval. This interval, called the sampling interval, is calculated by dividing the population size by the desired sample size.

Detailed explanation-4: -Probability sampling means that every member of the target population has a known chance of being included in the sample. Probability sampling methods include simple random sampling, systematic sampling, stratified sampling, and cluster sampling.

Detailed explanation-5: -Probability sampling: Probability sampling is a sampling technique where a researcher selects a few criteria and chooses members of a population randomly. All the members have an equal opportunity to participate in the sample with this selection parameter.

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