BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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small/large companies
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nonprofit/trade organizations
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state/federal government agencies
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all of the above
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Detailed explanation-1: -Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. This type of research can be conducted in-house, by the company itself, or by a third-party company that specializes in market research.
Detailed explanation-2: -Users include marketing and nonmarketing managers; providers include marketing researchers within a user’s own firm and those external to the firm.
Detailed explanation-3: -Market research may be conducted by the company itself or by a third-party company that specializes in the market research field. Test subjects are usually compensated with product samples and/or paid a small stipend for their time.