MANAGEMENT

Detailed explanation-1: -A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.

Detailed explanation-2: -The focus groups are used for a variety of B2C or B2B purposes with each project having its own unique objectives. The focus group panel recruitment involves recruiting a base of participants as part of an initial panel and building a continual pool of sign-ups.

Detailed explanation-3: -A focus group is a group interview of approximately six to twelve people who share similar characteristics or common interests. A facilitator guides the group based on a predetermined set of topics. The facilitator creates an environment that encourages participants to share their perceptions and points of view.

Detailed explanation-4: -A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. It is one of 4 types of interviews.