MANAGEMENT

Detailed explanation-1: -Answer and Explanation: The given statement is False. A trademark is a unique name, symbol, or design that a company registers and establishes to be easily recognized in the marketplace. It is an indicator that can be displayed to differentiate one business’s activities from another.

Detailed explanation-2: -What is a Brand Name? A brand name identifies a specific company, product, or service and differentiates it from similar brands within its category. Brand names are typically registered with the U.S. Patent and Trademark Office to protect their equity, and are often accompanied by a logo.

Detailed explanation-3: -A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

Detailed explanation-4: -A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella.

Detailed explanation-5: -Branding is a strategy that organisations follow to create a unique name, logo, tagline, symbol etc. for their products or services. It helps them spread awareness about their product/company, differentiate it from competitors, establish a connection with customers and build trust.