MANAGEMENT

Detailed explanation-1: -Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another.

Detailed explanation-2: -Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Marketing is considered “viral” when it reaches the point where it’s being shared by the public at large rather than just its target audience.

Detailed explanation-3: -Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product. These strategies can spur conversations among consumers’ family and friends or larger-scale discussions on social media platforms.

Detailed explanation-4: -One of the examples of viral marketing is the ALS Ice Bucket Challenge. Many celebrities and big personalities agreed to dump a bucket of ice water on their heads to raise awareness of ALS and generate donations.