MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A client wants to book a cruise. What is the most appropriate action for the travel agent to take?
A
Recommend the cruise package that pays the best commission
B
Give the client several brochures to take home and review
C
Have the client complete an extensive questionnaire
D
Determine the client’s needs and preferences
Explanation: 

Detailed explanation-1: -A travel agent’s role is to help people plan, choose and arrange their holiday. They will usually work to a budget set out by whoever is planning the holiday. They also offer advice and opinions on where to go and local tourist attractions, events and customs.

Detailed explanation-2: -Travel Agent job profile They are responsible for advising clients about suitable travel options in accordance with their needs, wants and capabilities. In addition, they help them plan trips to domestic or international destinations, tours, accommodation, transport, insurance and fares.

Detailed explanation-3: -Which of the following examples best demonstrates the concept of suggestive selling in the hospitality industry? A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.

Detailed explanation-4: -Sales promotion techniques help in attracting new guests or customers. To attract a guest, one must first stimulate interest and a desire to act. The targeted promotion helps in increasing awareness and then turning that awareness into consumer purchasing action.

There is 1 question to complete.