MANAGEMENT

Detailed explanation-1: -Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the “marketing mix, ” also known as the four Ps-product, price, place, and promotion.

Detailed explanation-2: -primary consumers, secondary consumers, tertiary consumers or apex consumers are the different types of consumers.

Detailed explanation-3: -The Production Concept. This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.

Detailed explanation-4: -The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them over time.