MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which 3 factors to consider when pricing a product to attract and retain customers?-3 answers to select
A
Income levels of target customers
B
Price of competitor products
C
Layout of the store
D
Cost of product
Explanation: 

Detailed explanation-1: -Three important factors are whether the buyers perceive the product offers value, how many buyers there are, and how sensitive they are to changes in price.

Detailed explanation-2: -The main determinants that affect the price are: Product Cost. The Utility and Demand. The extent of Competition in the market.

Detailed explanation-3: -Some of the more common pricing objectives are: maximize long-run profit. maximize short-run profit. increase sales volume (quantity)

There is 1 question to complete.