MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A graphic mark, emblem, symbol or stylized name used to identify a company, organization, or product is called a:
A
Brand
B
Advertisement
C
Logo
D
Market segment
Explanation: 

Detailed explanation-1: -A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.

Detailed explanation-2: -A logo (abbreviation of logotype; from Ancient Greek (lógos) ‘word, speech’, and (túpos) ‘mark, imprint’) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

Detailed explanation-3: -Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both. Logos are often created by a graphic artist in consultation with a company and marketing experts.

Detailed explanation-4: -A LOGO is a graphic mark, emblem, or symbolcommonly used by commercial enterprises, organisationsand even individuals to aid and promote instant public recognition.

Detailed explanation-5: -Brand symbols (colloquially called “logos") are visual characteristics of a brand. They represent the brand’s personality and contribute to its recognition rate. The personality of a brand is determined by its content (brand core values) and its style (brand style), which must express these brand core values.

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