MANAGEMENT

Detailed explanation-1: -Sales force promotion is a technique to enhance the sales team’s motivation in promoting and selling the company’s product. The sales force is the link that brings a company in contact with its customers. In communication flows, they represent both the company and the customers.

Detailed explanation-2: -While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value.

Detailed explanation-3: -Push factor A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer-the customer knows about the product when they buy it.