MANAGEMENT

Detailed explanation-1: -The correct answer is: True Marketers must attempt to satisfy customer demands and needs, according to the marketing concept, which is a principle that underpins all they do. Market-oriented businesses are those that follow this idea.

Detailed explanation-2: -The correct answer is False. Marketing and selling activities are not the same activities. Selling is the process that transforms products, services or any offering into money by selling it to the customers. It is a part of marketing but marketing encompasses much more than selling.

Detailed explanation-3: -The most important factor used to segment a market is buying behavior. Marketing strategies need to be based on a complete study of a market and the possible ways the business can serve the market. Both expensive and modestly priced items can be classified as specialty goods.

Detailed explanation-4: -Explanation: In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.