MANAGEMENT

Detailed explanation-1: -From this reasoning, the BCG Growth-Share Matrix was born. The four categories are: Dogs-Dogs have low market share and a low growth rate and thus neither generate nor consume a large amount of cash.

Detailed explanation-2: -A Cash Cow is a market leader that generates more cash than it consumes. Cash Cows are business units or products with a high market share but low growth prospects.

Detailed explanation-3: -A problem child is one of the four categories in the growth-market share matrix describing a business with a small market share in a rapidly growing industry. A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.

Detailed explanation-4: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.

Detailed explanation-5: -A dog is a business unit that has a small market share in a mature industry. A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix). A dog measures low on both market share and growth.