MANAGEMENT

Detailed explanation-1: -Companies use logos as symbols for their brand identity and to connect related brands and sub-brands to each other.

Detailed explanation-2: -Brand symbols (colloquially called “logos") are visual characteristics of a brand. They represent the brand’s personality and contribute to its recognition rate. The personality of a brand is determined by its content (brand core values) and its style (brand style), which must express these brand core values.

Detailed explanation-3: -Logo symbols/brand marks/pictorial marks Logo symbols (a.k.a. brand marks or pictorial marks) are graphic icons, symbols or images that reflect the brand’s identity or activity.

Detailed explanation-4: -A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company.