MANAGEMENT

Detailed explanation-1: -A push policy is used to convince a retailer to stock the products being promoted, pushing the product to the retailer. A push strategy relies heavily on personal selling and promotion at trade shows. A pull policy is designed to create consumer interest, pulling consumers to the product.

Detailed explanation-2: -In a pull marketing strategy, the goal is to make a consumer actively seek a product and get retailers to stock the product in response to direct consumer demand.

Detailed explanation-3: -Push Examples Push promotional and advertising strategies attempt to sell directly to consumers through such venues as trade-show participation, kiosks and other point-of-purchase displays and giveaways. Showroom sales, such as those conducted by car dealers, are a good example of a push strategy.

Detailed explanation-4: -A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer-the customer knows about the product when they buy it.