MANAGEMENT

Detailed explanation-1: -Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, consumers will choose the advertised product when they make their next purchase.

Detailed explanation-2: -What is word of mouth marketing examples? Examples of word-of-mouth marketing include sharing reviews or recommendations on social media, talking to friends and family about products or services, or leaving reviews on websites.

Detailed explanation-3: -What is the name for the processes individuals use when making a purchase decision? Consumer behaviour describes how consumers make purchase decisions. Marketers often study the processes used and the factors that influence the consumer when making purchase decisions.

Detailed explanation-4: -There are two types of advertising: product advertising and service advertising. The goal of institutional advertising is to increase purchase of a specific offering. Public relations (PR) is a systematic approach to influencing attitudes, opinions, and behaviors of customers and others.