MANAGEMENT

Detailed explanation-1: -Q. What is the term that refers to a product’s identity, as represented by its name and/or mark? Generic. Brand.

Detailed explanation-2: -A brand is an identifying symbol, mark, logo, name, word, or sentence companies use to distinguish their product from others. Learn why brands are important.

Detailed explanation-3: -Brand: how people perceive your company. Branding: the actions you take to build a certain image of your company. Brand identity: the collection of tangible brand elements that together create one brand image.

Detailed explanation-4: -Brand –The perceived emotional corporate image as a whole. Identity – The visual aspects that form part of the overall brand. Logo – Identifies a business in its simplest form via the use of a mark or icon.

Detailed explanation-5: -Product identity is the overall personality of a product. It is common for customers to describe products using the same words used to describe people. As such, marketing teams often think of products as having a personality and identity in the market. For example, a product might be trustworthy, reliable or stylish.