MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Amit works in XYZ ltd. which supplies refrigerators. Looking at the demand in the market, they decided to add features like a separate provision for water coolers in it. Which marketing philosophy has been fulfilled?
A
Societal Marketing
B
Marketing
C
Product
D
Production
E
Selling
Explanation: 

Detailed explanation-1: -Promotion (opted by a business firm) in order to achieve its marketing objectives.

Detailed explanation-2: -Further he says planning takes so much time that no time is left for their implementation. On other hand, Raman is of opposite views he says planning helps by stating in advance what is to be done and how it is to be done.It shows the ways to deal with changes and uncertain events.

Detailed explanation-3: -When the responsiveness of the distribution system is low.

Detailed explanation-4: -Answer: The principle of Fayol which is violated here is ‘Unity of Direction’. Unity of Direction is violated here as there should have been separate departments for the two types of vehicles. This principle says that there should be one boss and one plan.

There is 1 question to complete.