MANAGEMENT

Detailed explanation-1: -Celebrity endorsements are a popular way for marketers to promote their brands, products, and services.

Detailed explanation-2: -Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue.

Detailed explanation-3: -Commonly called “testimonials, ” or “celebrity endorsements, ” this technique of persuasion says that consumers relate to the person(s) appearing in the ad: if the celebrity/athlete/ star uses the product, then it must be good, so I will purchase/use it too.

Detailed explanation-4: -Why Do Companies Use Celebrity Endorsement? According to business consultant Martin Roll, endorsement is a marketing channel for communicating a brand through a celebrity spokesperson. A communication channel is any means through which a company communicates its offerings to consumers.