BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An airline and a car rental company might combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as a promotional ____
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publicity
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tie-in
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trade
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Personal
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Explanation:
Detailed explanation-1: -Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both.
Detailed explanation-2: -It is important to understand that a business will use more than one method of promotion. The variety of promotional methods used is referred to as the promotional mix.
Detailed explanation-3: -Word-of-mouth marketing can be encouraged through different publicity activities set up by companies or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications.
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