BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Product line expansion.
|
|
|
Product line contraction
|
|
|
Trading down.
|
|
|
Trading up.
|
Detailed explanation-1: -Correct answer: (C) Personal selling. 77. The process of introducing higher quality products by a manufacturer is called . Product line expansion.
Detailed explanation-2: -product development (new product development–NPD)
Detailed explanation-3: -A product launch refers to a business’s planned and coordinated effort to debut a new product to the market and make that product generally available for purchase.
Detailed explanation-4: -New product development is the process of bringing an original product idea to market. Although it differs by industry, it can essentially be broken down into six stages: ideation, research, planning, prototyping, sourcing, and costing.
Detailed explanation-5: -Stage 1: Brainstorming and ideation. The first stage of the product development process is focused on idea generation.