MANAGEMENT

Detailed explanation-1: -An influencer is defined by Influencer Marketing Hub, as “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.

Detailed explanation-2: -An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.

Detailed explanation-3: -Influencer marketing helps brands overcome this model of personalized news feeds through their capability to quickly produce content, provide social proof, and utilize its diverse backgrounds and interests for content that is strongly connected with target audiences.

Detailed explanation-4: -Influencers create meaningful and trusting relationships with their audience, which leads consumers to look toward them for opinions on products. With the use of social media on the rise, when brands utilize influencers’ voices, they are creating brand awareness.