MANAGEMENT

Detailed explanation-1: -Advertising is the most expensive and most expressive form of marketing communication because it can reach a large number of people with a single message. Additionally, advertising can be tailored to specific demographics, interests, and needs, which makes it more effective than other forms of marketing.

Detailed explanation-2: -Interactive marketing is characterized by sophisticated choiceboard and personalization systems that transform information supplied by customers into customized responses to their individual needs.

Detailed explanation-3: -Direct Marketing consists of connecting directly with carefully targeted consumers, often on a one-to-one, interactive basis.

Detailed explanation-4: -A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent, both inside the company and in the marketplace.