MANAGEMENT

Detailed explanation-1: -Create an actionable marketing strategy. A good marketing plan is nine parts execution for every one part strategy. Make sure you can track progress via objective measurements. Avoid generalities like “be the best.” Include who does what and when they do it. Make tasks and budgets clear.

Detailed explanation-2: -It gives clarity to who does what, when, and with what marketing tools. It lays out a company’s game plan. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan is a reminder of what you agreed on.

Detailed explanation-3: -Quarterly: Marketing plans should also be revisited quarterly. Some marketing departments might choose to revisit their marketing plans monthly, but this will depend on the types of marketing activities your team executes.