BUISENESS MANAGEMENT
MARKETING
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Question
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Automobiles sold in California have to be adapted to meet strict emission regulations while automobiles sold in the mountain state of Colorado have to be adapted to account for the reduced oxygen levels at high altitudes. Hence automakers often consider these as separate markets from the rest of the USA. Automakers divide the automotive market into:California, Mountain, and Regular segments. These three segments are an example of segmentation by?
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Demographic variables
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Psychographic variables
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Geographic variables
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Usage rates
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Benefits sought
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Explanation:
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