MANAGEMENT

Detailed explanation-1: -Cadbury has no distinct segmentation based on religion, gender, education, or disposable income. There is some age targeting used, though their use of bright colours and emphasis on fun the brand is targeting younger age groups-children and teenagers.

Detailed explanation-2: -It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products.

Detailed explanation-3: -Explanation. Cadbury is considered in the market structure of ‘Monopolistic Competition’.

Detailed explanation-4: -Cadbury has launched a new chocolate bar with four flavours in one to promote diversity in India. The flavours include dark, blended, milk and white chocolate together in one chocolate bar.