MANAGEMENT

Detailed explanation-1: -Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Detailed explanation-2: -Digital, meanwhile, is a format or a process. It describes electronic technology that generates, stores, and processes data. Digital can thus be both online and offline-for example; a digital audio file can both be streamed online and stored on a disc or hard drive.

Detailed explanation-3: -While e-commerce is the narrower scope of e-business, digital business (d-business) goes further and describes not only the buying and selling of goods and services, but also servicing customers, collaborating with business partners and conducting electronic transactions within an organisation.

Detailed explanation-4: -Online Marketing vs Digital Marketing: Service Types This means that digital marketing is not limited to just the internet. On the other hand, online marketing is within the umbrella of digital marketing and involves having a presence online.