BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A product in a niche market
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A product in both markets
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A product in a mass market
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Very tasty
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Detailed explanation-1: -They remain a niche market, with ice cream accounting for 99% of the sector’s sales-even though three out of 10 adults claim to be trying to lose weight (TGI).
Detailed explanation-2: -On the basis of type, the market is categorized into impulse and take-home. The impulse segment held a dominant ice cream market share in 2021. The rising popularity of convenient product packaging among customers is projected to support the steady growth of the segment.
Detailed explanation-3: -Ice cream is a frozen dairy dessert obtained by freezing the ice cream mix with continuous agitation. It contains milk products, sweetening materials, stabilizers, colors, flavors, and egg products. Ice cream had its origins in Europe and was introduced later in the United States where it developed into an industry.