BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is cheap
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It reaches a large audience
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It’s highly targeted
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It’s two-way communication
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Detailed explanation-1: -Mass Medium: TV reaches a large audience quickly and effectively. This makes it ideal for advertisers who want to reach as many people as possible. Appeal To Everyone: Television is one such advertising medium that doesn’t require the audience to be literate.
Detailed explanation-2: -TV advertising naturally increases sales for your business. It helps show consumers what your brand can offer and encourages them to take more interest in your business and your brand. TV ads can also show consumers how to use your product, often convincing them to try something new or further engage with your brand.
Detailed explanation-3: -Trust and impact: TV is the most trusted form of advertising and remains most likely to make consumers laugh, move them to tears or trigger emotions. For example: TV is by far the most trusted form of video advertising in Canada. 70% of 18-34 year olds named TV the most trustworthy compared to 12% for online video.