BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Collection and analysis of data used by firms by to plan and execute its marketing activities is called ____
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Product/Selling Planning
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Marketing Information Management
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Risk Management
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Pricing
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Explanation:
Detailed explanation-1: -Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.
Detailed explanation-2: -In with Birn(2004), “ internal data is a part of the data that is needed to be collect and handled by the marketing information system. Further more, managers regard this as a command to make effective operation.
Detailed explanation-3: -Marketing decision support system (MDSS). This data can be retrieved from special analytics software and services that help marketers collect, store, and analyze data to make better decisions.
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