MANAGEMENT

Detailed explanation-1: -Green marketing is the process of promoting products or services based on their environmental benefits. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.

Detailed explanation-2: -Green marketing focuses on selling products and services based on their environmental benefits. Its features include adopting sustainable business practices, creating eco-friendly products, implementing eco-friendly packaging, communicating the environmental benefits of the product, etc.

Detailed explanation-3: -Green marketing (or environmental marketing) is the promotion of environmentally friendly products, services, and initiatives. More specifically, green marketing refers a broad range of environmentally friendly practices and strategies. Some green marketing examples include: Creating eco-friendly products.

Detailed explanation-4: -Green advertising is also defined as “advertising that. claims the advertised products are environmentally friendly or that their. production process conserves resources or energy” (Chang, 2011).

Detailed explanation-5: -Green marketing is the practice of promoting products or services that are sustainable and eco-friendly. Companies that invest in green marketing benefit from increased customer loyalty and a positive brand reputation, while also helping protect the planet and contributing to a more sustainable future.