MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The extended marketing mix comprises 3Ps (People, processes and physical evidence) and are they relevant to which sector?
A
Service sector.
B
Primary sector or raw materials.
C
Finished products sector.
D
E-commerce sector.
Explanation: 

Detailed explanation-1: -In short, the unique 3 Ps that are part of the service marketing mix: People, Physical Evidence and Process determine the success and the existence of a service company. They influence the buying needs, customer satisfaction and customer experience.

Detailed explanation-2: -What is the extended marketing mix? The extended marketing mix describes three more P’s added to the original four. People, processes, and physical services make room for services marketing and round out a complete marketing mix method.

Detailed explanation-3: -Product, Price and Promotion. The Product, whether it’s a tangible or intangible product, is your product.

Detailed explanation-4: -The 3Ps of sustainability are a well-known and accepted business concept. The Ps refer to People, Planet, and Profit, also often referred to as the triple bottom line.

Detailed explanation-5: -The extended marketing mix (7P’s) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.

There is 1 question to complete.