MANAGEMENT

Detailed explanation-1: -Well, we call this the consumer market. We define it as all those customers who buy products for their own consumption and not for resale, so it requires a completely different approach from a marketing point of view.

Detailed explanation-2: -Consumer buyer behavior is the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption. Consumer markets are made up of all the individuals and households that buy or acquire goods and services for personal consumption.

Detailed explanation-3: -Customer markets consist of individuals and households that buy goods and services for personal consumption. Business markets buy goods and services for further processing or for use in their production process. Reseller markets buy goods and services to resell at a profit.

Detailed explanation-4: -Which of the following is true of consumers in the context of consumer markets? They normally buy products rather than lease them.