MANAGEMENT

Detailed explanation-1: -Aside from that, saying the customer is always right doesn’t make it true. Sometimes customers are wrong, and employees need to be trained to handle these sticky situations. Taking ownership of an issue the business isn’t accountable for can lead to even more unrealistic expectations and set your team up for failure.

Detailed explanation-2: -The first reason why the customer is always right is that they make or break a business. For instance, customer complaints can hurt your business. Their complaints, feedback and opinions are invaluable for understanding your target market in terms of what they want and need in your service or product.

Detailed explanation-3: -When it comes down to it, the customer isn’t always right simply because they don’t always understand the lengths that you’re able go to make them happy. Many times policies are put into place that customers aren’t even aware of that are meant to assist them and enhance the customer experience.

Detailed explanation-4: -A customer becomes a consumer if they make a purchase and use the product or service themselves. A customer always purchases a product or service, but might not be the end user. A consumer is always the end user of a product or service, but might not have purchased it.