MANAGEMENT

Detailed explanation-1: -Understand Your Audience This is, quite possibly, one of the most important steps in establishing a successful digital marketing campaign. There is no point in creating a marketing campaign that just doesn’t fit in with your target age group or demographic.

Detailed explanation-2: -Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.

Detailed explanation-3: -Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Detailed explanation-4: -Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location. Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors in determining target markets.