MANAGEMENT

Detailed explanation-1: -Consumer needs change over time – this can be the result of technological improvements or of changes in people’s knowledge and priorities, such as new information about eating healthily. This means a business must adapt its marketing mix to continue to be effective at meeting its customers’ needs.

Detailed explanation-2: -Historically, customers have expected basics like quality service and fair pricing-but modern customers have much higher expectations, such as proactive service, personalized interactions, and connected experiences across digital channels.

Detailed explanation-3: -There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.