BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ are people who have a big social media following.
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Borrowers
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Investors
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Influencers
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Bankers
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Explanation:
Detailed explanation-1: -Mega influencers have many followers on their social networks, often more than 1 million followers on a platform. People with followers in the range between 40, 000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1, 000 and 40, 000 followers.
Detailed explanation-2: -"Based on survey data, findings revealed four motivations for following influencers on Instagram-authenticity, consumerism, creative inspiration, and envy-which had varying effects on trust and purchase frequency."
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