MANAGEMENT

Detailed explanation-1: -Segment by Family Families come in all shapes and sizes – single moms, single dads, gay couples with kids, childless straight couples, straight couples with one child or several kids. Family makeup can be a useful tool in segmenting the market: families that don’t have babies don’t need diapers, for instance.

Detailed explanation-2: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Detailed explanation-4: -Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.