MANAGEMENT

Detailed explanation-1: -A1 Steak Sauce, Philadelphia Cream Cheese, and Capri Sun are all product items within Kraft’s product lines. A product item is an individual good, service, or idea that a business offers for sale.

Detailed explanation-2: -Examples of Product Lines The company’s product lines include footwear, clothing, and equipment. The various product lines for Starbucks Corporation (SBUX) include coffee, ice cream, and drinkware.

Detailed explanation-3: -A product line refers to a product category or brand marketed by a company. Products within a product line all perform a similar function, offer similar benefits, target similar customers, are similarly priced, and follow similar distribution channels.

Detailed explanation-4: -The width of the product mix refers to how many product lines the company carries. the line. The length of the product mix refers to the total number of items in its product mix.