MANAGEMENT

Detailed explanation-1: -20. In a competitive market it is important to retain customers, keep them happy and increase the value of their orders. One of the techniques that has evolved to assist with this is called: cause-related marketing.

Detailed explanation-2: -The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.

Detailed explanation-3: -Market orientation is a strategic focus on identifying consumer needs and desires in order to define new products to be developed.

Detailed explanation-4: -Market Positioning Definition In marketing and business strategy, market position refers to the consumer’s perception of a brand or product in relation to competing brands or products.

Detailed explanation-5: -In which of the following ways the purchasing habits of organisations are rather different to those of individuals? They have more people involved in making the decision to buy.