MANAGEMENT

Detailed explanation-1: -The correct answer is False. Marketing and selling activities are not the same activities. Selling is the process that transforms products, services or any offering into money by selling it to the customers. It is a part of marketing but marketing encompasses much more than selling.

Detailed explanation-2: -In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

Detailed explanation-3: -Advertising is a part of the market communication process that a company undertakes with the aim of seeking the attention of the public towards a particular message. Marketing is the process of understanding the market conditions in order to identify the customer needs and create such a product that it sells itself.

Detailed explanation-4: -Why is ‘marketing’ not just ‘selling and advertising’? Marketing grasps a lot more than just advertising and selling, it is also involved in a number of management functions such as market research, pricing, product designing, packaging, distribution, customer service, etc.

Detailed explanation-5: -Marketing is called a social process due to its concern for the long-term welfare of the society. It builds the long-term relationship between buyers and sellers through an integrated marketing program which involves customer satisfaction, research, product planning and development, etc.