MANAGEMENT

Detailed explanation-1: -Traditional marketing became a secondary option for new-age businesses when digital marketing was introduced. It allowed brands to reach their target audience at a much lower cost with a better conversion rate. Later on, digital marketing was adopted by all businesses across the globe, to increase their reach.

Detailed explanation-2: -1990: The term ” Digital Marketing” was first used. In that particular year, ‘Archie” first search engine was launched. 1993: In this year first clickable web-ad banner was introduced. 1994: There was the launch of Yahoo and the first e-commerce transaction, over Net Market.

Detailed explanation-3: -Digital Marketing has opened-up an opportunity for companies and retailers to direct its customers to an outlet of the online store. Digital Marketing enables the companies to measure their marketing activities such as digital marketing is working or not, the amount of activity, and the conversation that is involved.

Detailed explanation-4: -Digital marketing has made interactivity with the audience easier and faster, gaining the trust of the audience and publicity to enhance the prospects. The companies enjoy unprecedented growth in their business with global reach marketing through digital marketing strategies.