BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
It is a method of systematic sampling, where it is done without bias.
|
|
|
This is when people are selected on the basis of certain characteristics.
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -Quota sampling is one of the methods of non-probability sampling methods in which the researcher generates a sample involving individuals that represent the population. Here, the researcher will choose the individual based on specific qualities and traits.
Detailed explanation-2: -Quota sampling is a non-probability sampling method that relies on the non-random selection of a predetermined number or proportion of units. This is called a quota. You first divide the population into mutually exclusive subgroups (called strata) and then recruit sample units until you reach your quota.
Detailed explanation-3: -Quota sampling example: Employment status: 350 employed and 150 unemployed people. (Researchers apply further nested quotas . For eg, out of the 150 unemployed people, 100 must be students.)
Detailed explanation-4: -A purposive sample is a non-probability sample that is selected based on characteristics of a population and the objective of the study. Purposive sampling is different from convenience sampling and is also known as judgmental, selective, or subjective sampling.
Detailed explanation-5: -Like a stratified sample, quota sampling involves selecting individuals to participate based on identifiable characteristics of individuals within the population.