BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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One Level
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Two Level
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Zero Level
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None of the above
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Detailed explanation-1: -(c) Three Level Channel: It is suitable for manufacturers of limited product line with customers spread over a wide geographical area.
Detailed explanation-2: -Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.
Detailed explanation-3: -Two-Level Channel: In other words, under this channel, the manufacturer sells the product to the retailer and who finally sells to the consumer. This is also called as distribution through wholesalers and retailers. All these three channels can better be understood with the following Figure 32.2 also.
Detailed explanation-4: -There are three types of distribution channels: direct, indirect and hybrid.