MANAGEMENT

Detailed explanation-1: -Societal Marketing Concept-views that organizations must satisfy the needs of consumers in a manner that gives for society’s benefit.

Detailed explanation-2: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Detailed explanation-3: -Marketing is the activity of creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. Marketing focuses on discovering and satisfying prospective customers’ needs and wants.

Detailed explanation-4: -The Production Concept Essentially this is the concept of mass production. Focusing your marketing efforts on this concept means you’re looking to achieve a highly efficient production process, keep costs low and aim for mass distribution.

Detailed explanation-5: -the product: a physical good, a service, experience or idea designed to fill the customer’s want or need. the provider (or seller): the company or organization offering a need-satisfying thing, which may be a product, service, experience or idea.