MANAGEMENT

Detailed explanation-1: -The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

Detailed explanation-2: -Post-Purchase Evaluation. This is the last stage and is most often ignored by marketers. After buying the product, customers compare products with their expectations. There can be two outcomes: Either satisfaction or dissatisfaction.

Detailed explanation-3: -Stage #4: Purchase Decision Once the customer has explored their options they will make a decision about whether or not to move forward with the purchase. Yes, even though they have reached the middle of the buying process they could still choose to walk away. At this point, customers need a sense of security.

Detailed explanation-4: -The consumer decision-making process consists of seven steps, which are a stimulus, need recognition, information search, evaluations of alternatives, purchasing decisions, and evaluation of purchase decisions.